The Life Insurance coverage Company of India (LIC) on Thursday launched a marketing campaign to encourage people to proceed their threat cowl, amid the coronavirus pandemic, the place lapsed insurance policies will be revived. The insurance coverage behemoth has launched a Particular Revival Marketing campaign ranging from January 7 until March 6 for its clients to revive their lapsed particular person insurance policies topic to sure situations.
It has additionally authorised its 1,526 satellite tv for pc places of work to revive insurance policies the place particular medical exams aren’t required.
“Beneath this Particular Revival Marketing campaign, insurance policies of particular eligible plans will be revived inside 5 years from the date of the primary unpaid premium topic to phrases and situations,” LIC stated in an announcement.
Sure concession in well being necessities can also be being provided topic to eligibility, it stated, including that almost all insurance policies will be revived solely on the idea of a declaration of fine well being and a COVID-19 questionnaire to be submitted by the proposer/ life assured.
LIC had launched the same marketing campaign from August 10 until October 9, 2020 for its clients to revive their lapsed particular person insurance policies.
Policyholders will get 20 per cent late charge concession or Rs 2,000 for revival whereas 25 per cent concession for annual premiums between Rs 1 lakh and Rs 3 lakh, it stated.
Insurance policies in lapsed situation throughout the premium paying time period and never accomplished coverage time period as on the date of revival are eligible to be revived on this marketing campaign, the assertion stated.
The marketing campaign will profit these policyholders who couldn’t pay premiums resulting from unavoidable circumstances and their insurance policies lapsed.
It at all times makes higher sense to revive an previous coverage to revive insurance coverage cowl and LIC values its policyholders and their want to proceed their life insurance coverage cowl, the assertion stated.
This marketing campaign is an efficient alternative for LIC’s policyholders to revive their insurance policies and restore life cowl to make sure monetary safety for his or her household, it added.
LIC presently providers nearly 30 crore insurance policies throughout the nation.
(With PTI Inputs)
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